Academic Detailing is an educational method known to change prescribing behaviour. Academic detailing engages a health care professional in a one-to-one discussion about a specific therapeutic topic. Academic Detailing is a process by which drug experts inform prescribes about the cost and efficacy of particular products, either for educational or sales purposes. Academic Detailing benefits are educate detailers, develop other workshops in aspects of critical appraisal and physician learning.
The pharmaceutical industry frequently uses this Academic Detailing strategy, to which the term detailing is applied. Academic detailing is such an interaction initiated by an academic group or institution rather than the pharmaceutical industry. Academic Detailing specially designed to improve practice in healthcare professionals, particularly prescribing practices. It is based on theories and techniques used in learning and marketing.